PROJECT: CATALOG
OVERVIEW
Maison Special Brand Catalog for "New Romantics" Fall 2023 Collection
ABOUT THE BRAND
"Maison Special" is a Japanese apparel brand launched in early 2019 as an original subsidiary of Sazaby League. They aim to be a pioneering craft fashion brand, emphasizing innovation and the creation of unique value. The brand merges high fashion with advanced manufacturing techniques. For women's apparel, they focus on three themes: "ELATION CHIC," trendy and uplifting; "URBANE BUSINESS," minimalist office wear; and "MODERN RUSTIC," integrating natural materials into contemporary fashion. Men's apparel features "ELATION CHIC," "UTILITY BASIC" for comfort and quality, and "MODERN SPORTS," blending function with style
SOLUTION
The project involved creating a brand catalog for Maison Special, showcasing their vibrant and unique "New Romantics" Fall Collection. To align with the clothing line's colorful, playful, and distinctive nature, we opted for a design solution centered around geometric shapes and forms. This choice aimed to create a visually engaging and cohesive catalog highlighting the clothing and enhancing the brand identity.
MOODBOARD+SKETCH
TYPE EXPERIMENT
COVER DRAFT
MAGAZINE DRAFT
FINAL CATALOG
EVALUATION
In conclusion, the Maison Special "New Romantics" Fall Collection catalog was a successful project that effectively communicated the brand's unique identity. The use of geometric shapes and forms as a design solution added a dynamic and modern touch to the catalog, perfectly complementing the playful and colorful nature of the clothing collection. The result was a visually engaging and cohesive catalog that not only showcased the clothing but also enhanced the brand's image within the fashion industry.
