AI Launch- Bloom & Beyond
AI-Driven Brand Launch Campaign | Conceptual Project
OVERVIEW
This campaign introduces Bloom & Beyond, a conceptual botanical design studio based in Dallas, TX. The brand transforms traditional floral design into immersive, avant-garde art installations. The campaign was developed as a fully AI-assisted brand activation and promotional suite, leveraging emerging creative technologies to craft identity, storytelling, customer experience, and user interaction.
SOLUTION
Brand Identity Development
The visual identity of Bloom & Beyond was built to evoke elegance, innovation, and environmental consciousness. Using Adobe Express, the full brand suite included a horizontal and vertical logo, wordmark, and logomark, each designed for flexibility across digital and print platforms.
Print Ad – “Arrival of the Art”
A high-impact print ad concept was created for Architectural Digest, visually narrating the brand launch through a cascading floral installation spilling from a luxury vehicle. The ad was tailored for affluent, design-savvy audiences and positioned the studio as a tastemaker in experiential floristry.
A high-impact print ad concept was created for Architectural Digest, visually narrating the brand launch through a cascading floral installation spilling from a luxury vehicle. The ad was tailored for affluent, design-savvy audiences and positioned the studio as a tastemaker in experiential floristry.
Social Media Strategy
Instagram was the primary channel for brand communication. Copywriting and visuals were tailored to support immersive storytelling through a mix of organic and promoted content
Instagram was the primary channel for brand communication. Copywriting and visuals were tailored to support immersive storytelling through a mix of organic and promoted content
Augmented Reality Experience
An immersive AR business card was developed using Adobe Aero and Dimension. When users tapped an interactive butterfly on the physical card, an ornate virtual gate opened into a blooming landscape that transitioned into one of the brand’s signature floral installations. The experience concluded with a 10% promotional offer.
This AR piece effectively extended the brand’s ethos—architecting ephemeral art—into a personal and memorable digital interaction, blurring the line between marketing and experiential design.
Mobile App
An original mobile app concept was designed to enhance the customer journey and address the pain points of Bloom & Beyond’s target audience.
User Persona
Flowchart
Wireframes
UI Assets
Final Screens &Mock ups
EVALUATION
By incorporating motion, AR, and social engagement into a cohesive experience, the campaign demonstrated how AI and creative tools can transform traditional branding into immersive storytelling platforms. The experiential elements, particularly the AR coupon and app interface, were cited as strong differentiators in the campaign rubric scoring.
Role: Brand Design, UI/UX Design, AR Planning, Content Strategy
Deliverables: Visual identity system, brand guidelines, packaging concepts, social
media assets, AR storytelling mockup, mobile app interface, website landing
page, final presentation deck
