PROJECT: Del Monte Rebrand
OVERVIEW
Led a comprehensive rebranding project for Del Monte to modernize its identity and strengthen its connection with environmentally conscious consumers. The project involved redefining the brand strategy, designing new visual elements, and developing updated marketing and packaging assets.
Led a comprehensive rebranding project for Del Monte to modernize its identity and strengthen its connection with environmentally conscious consumers. The project involved redefining the brand strategy, designing new visual elements, and developing updated marketing and packaging assets.
ABOUT THE BRAND
Del Monte is a heritage brand with over 135 years of history, known for delivering quality, innovation, and freshness in its food products. As a trusted name in households worldwide, Del Monte continues to evolve while maintaining its commitment to excellence and innovation.
Del Monte is a heritage brand with over 135 years of history, known for delivering quality, innovation, and freshness in its food products. As a trusted name in households worldwide, Del Monte continues to evolve while maintaining its commitment to excellence and innovation.
THE PROBLEM
While Del Monte is actively committed to sustainability, its existing brand identity and messaging did not effectively highlight this value, missing the opportunity to engage eco-conscious consumers. The rebranding challenge was to realign Del Monte’s image with the values of today’s market, positioning it as a leader in sustainable food practices while preserving its legacy of quality and trust.
While Del Monte is actively committed to sustainability, its existing brand identity and messaging did not effectively highlight this value, missing the opportunity to engage eco-conscious consumers. The rebranding challenge was to realign Del Monte’s image with the values of today’s market, positioning it as a leader in sustainable food practices while preserving its legacy of quality and trust.
PACKAGING
MERCH
SOLUTION
The rebrand repositioned Del Monte to better resonate with environmentally conscious consumers by emphasizing freshness, sustainability, and innovation. A new visual identity, updated packaging, and marketing materials were designed to highlight Del Monte’s commitment to environmental stewardship and inspire trust in a new generation of customers.
The rebrand repositioned Del Monte to better resonate with environmentally conscious consumers by emphasizing freshness, sustainability, and innovation. A new visual identity, updated packaging, and marketing materials were designed to highlight Del Monte’s commitment to environmental stewardship and inspire trust in a new generation of customers.
Role: Branding design, merch and packaging design, publication design
Deliverables: Brand guidelines, marketing assets, packaging design, Annual Report
